Happy Goat Coffee starts with the small farmers from Africa, Asia, Central and South America. These small scale farmers produce niche coffees that are extraordinary in quality and have distinct characteristic that connect to their local ecology. Small farmers focus on producing exceptional coffees which cater to niche artisan roasters like us. In contrast, mass market coffee roasters focus on uniformity and low cost. Mass market coffee producers undermines the market for specialty coffee which causes small farmers to go out of business and is killing the genetic diversity of the worlds coffee. At Happy Goat Coffee we promote the niche coffee market by encouraging neighborhood based small batch coffee roasting, we also encourage people to home roast with easy to use home roasting machines. Small scale produced coffee, roasted in your neighborhood supports the small farmer and preserves diversity. Just as importantly, freshly roasted coffee bean creates superior coffee. Protecting and preserving small scale farming through niche markets also helps the environment and maintains the world’s store of genetic diversity. Happy Goat Coffee supports the environment and sustainable development which empowers small farmers and local economies.
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