Hintonburg & Wellington Village

We’re hiring a new BIA Marketing Manager

Permanent, full-time position – with benefits.

The Wellington West Business Improvement Area is looking for an experienced, creative, and strategic Marketing Manager to complete our small-but-energetic office team.

Please apply before June 7, 2020 if this sounds like you: 

You’re a self-motivated marketing pro with big ideas for developing our gutsy, kick-butt area brand.

With more than five years of professional experience, including at least three as a manager with strategic planning and budget responsibilities, you’re comfortable driving solid content campaigns, stunning creative, and sticky social media programs – and nailing deadlines with multiple vendors at once. So now you’re ready for the next level: building the marketing engine that will fuel success for 600+ of the coolest collection of merchants, chefs, and risk-taking dreamers.

Sound challenging? Absolutely! Sound like your kind of work? Read on!  

What we’re offering

  • Full-time position: full time, permanent, manager-level
  • Salary: $45,000 – $50,000 /a. (salary commensurate with experience)
  • Benefits plan: Medical / Dental / Life              
  • Vacation: 2 weeks paid vacation – plus 5-6 additional paid days off over December holiday break.

Things you should know:

  • Management experience is a must: This is not an entry-level or “coordinator” job. We need you to be ready to set strategic priorities, handle a marketing budget, and manage a variety of contracted service providers on day one.
  • We need a results manager, not a “people-manager”: You won’t have permanent BIA staff reporting to you; so you’ll need to thrive at building a dynamic working network of suppliers, community partners, and contractors.
  • Evolving role: This is not a cookie-cutter spot; we need your entrepreneurial skills, passion, and leadership to help us to define and develop this position over the next few years.   
  • Small team; many hats: This is not a big company. As a small office of three full time employees working with an engaged Marketing Committee and Board, a growing pool of suppliers and contractors, and hundreds of businesses and community partners, we all need to fill many roles over the course of a year.
  • Bring your sense of humour: This is a dynamic workplace in a mainstreet district with a lot of memorable characters and strong personalities. But it also has a big heart and a deep well of playful creativity.

What you will help us build:

  • Our strategic vision for marketing: You’ll be the point person to help our Marketing Committee achieve three goals: 1) Attract more customer visits – using targeted campaigns to draw neighbours and visitors to explore, shop, and dine; 2) Inspire our fans and influencers – give them stories to tell that will build our brand; and 3) Equip our member businesses – develop our suite of programs to help our merchants amplify and achieve their own marketing success.  
  • Marketing plan & budget: Working with the Executive Director and Marketing Committee, you’ll take the lead on planning, budgeting, and measuring success for all marketing, events, and digital communications activities.
  • Creative seasonal campaigns: You will plan, direct, and manage creative suppliers, media partners, and agencies, to ensure the production of amazing creative for all of our marketing seasons.
  • Event development: you’ll be a key creative organizing force working with community partners to fill out our calendar and promote dozens of small to mid-sized events every year. You’ll also take the lead on branding and promoting our signature annual event TASTE of Wellington West in September.
  • Content marketing: You will be in charge of the BIA’s “storytelling” efforts through multi-channel content features and direct marketing channels, including web, social media, and e-newsletters.
  • Social media: through a mix of hands-on and cooperative teamwork with members and suppliers, you’ll lead our social efforts to cultivate our audience of potential shoppers and influencers, and refine our unique brand voice.
  • Member communication on marketing: you’ll be the key point of contact for merchants – the key recruiter, partnership builder, and program builder to equip our network of 600+ member shops, restaurants, and services. 
  • Support for BIA team: as part of our small BIA office team, we’ll need you to enthusiastically roll up your sleeves to help colleagues in a crunch, or to respond when the unexpected happens – and it will. From storms and fires to road closures, power failures, and pandemics, if it’s hurting our members, it’s our job to help. 

Required qualifications and skills:

  • Minimum of five years of experience in a marketing-related field.
  • At least three of those years as a manager or marketing project leader with strategic planning and budget management responsibilities.
  • A list of successful projects, programs, and/or campaigns you have seen through to completion.
  • Excellent writing and grammar skills are absolutely required. Please provide links to samples of your work in your e-mail cover letter.
  • A university degree, or a college diploma in relevant discipline(s).
  • Solid digital media and mar-tech skills. Please highlight any skills with creative, web publishing, social automation, and/or CRM tools.
  • Community knowledge of Hintonburg and Wellington Village is a tremendous asset.
  • Effortless fluency in English is critical. But some French language skills would also be very helpful.

To apply, please follow these instructions:

  1. Send email to please include the words “Marketing Manager Position:” and your full name in the subject.
  2. Attach résumé and cover letter in PDF format. We will be filing your attachment(s) but not your original email, so if you have important information, make sure it’s part of a PDF.
  3. Important: make sure your full name appears in the file name of every attachment (e.g. please use a name like “Jane-Doe-CV.pdf” not “MyResume.pdf” or “BIA.pdf”).
  4. Apply BEFORE NOON on Monday, May 31, June 7, 2021. But please don’t wait! We will start contacting candidates of interest for short Zoom conversations as soon as possible, even before the deadline.

One final tip: we are much more interested in learning how you approach marketing and organize complicated projects than we are in impressive job titles. So please use your cover letter to tell us how you organized that successful neighbourhood sleigh ride, community garden, or charity concert in addition to all the usual resume stuff!

Wellington West BIA is an equal opportunity employer. We welcome applicants of all genders, ethnicities, and social backgrounds. Thank in advance for your interest, but we will only contact those who will be invited for interviews.